What is SEO?

Search Engine Optimization (SEO) is the process of preparing and designing a website specifically for search engines with the goal of getting the highest possible rankings with selected keywords and phrases. SEO improves the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This maximizes a website’s web presence.

Why does a business website need SEO?

Google, Yahoo!, Ask.com, and Bing are the major search engines. All the web traffic is driven by these commercial search engines and it is important to list and show your site on these search engines. If your site has no visibility you have missed out on an incredible opportunity to get in front of potential customers. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.